Hello my lovelies,

So you may or may not be aware of the International Makeup Artist Trade Show otherwise known as IMATS. The trade show goes all over the world and comes to London, Kensington Olympia once a year. Essentially, it’s a celebration of makeup. Makeup artists from all over the world come together to show like minded people what they can do as well as actually showing people tips and tricks. Artists range from the likes of film makeup to the crazy beautiful people who are blooming good with makeup. Also, they have seriously good discounts on brands especially the ones that are tricky to get hold of the in UK!

This has now been my 4th year of going, it’s mine and my sister’s tradition and we do not miss it. This year was a little different and we each invited a friend each who would enjoy it and boy we had a good time. It always gives me inspirations for new looks and continue to be better – if this sounds up your street I would certainly go have a little look into it because it’s a date in my calendar I never miss!

I thought I would share with you what I brought at the trade show, I was a little disappointed that there was no Zoevea this year because I had such a long list of things I wanted to get but I seriously am obsessed with everything I brought.

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This is the first place I went to and actually they had 20% off their products – I would be a total fool if I didn’t take them up on this!

Angel Veil Primer – see here

I couldn’t not pick this up, I have heard an awful lot about this and every time I go into my local Boots store it is always out of stock. No brainer really!

Soft Matte Lip Creams in Dubai and Istanbul see here

I love these, and I have quite a collection building now and I am so excited to add these to it. Can we all just appreciate the names of the Soft Matte Lip Creams NYX have seriously impressed me with this one. I have done a review of them over on my blog here so if you haven’t tried the range before my review may help you out!

HD Finishing Powder in Translucent see here

Powder is never something I try out. I’m not sure why, I think because I think it is a very basic part of my routine and I stick to two powders that I know won’t let me down. I thought that it was time to branch out and I have heard some good reviews on this so I thought why not!

Face and Body Glitter in 11 Violet see here

This is something that is out of my comfort zone, colour wise. I want to jazz my eye makeup up a little and I thought as we are coming into warmer weather it means I can experiment with glitters. I seriously cannot wait to try this out!

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Kat Von D

This was the first year they have been IMATS and I had a list of things I wanted to pick up. They had around 20% off the retail price and they were giving out mini Liquid lipsticks and tattoo liners for waiting in the queue – WINNING!

Everlasting Lipstick in Lovesick see here

This was one of the freebies that we got and is a sample size – but this is fairly generous and is a great way to try out the formula of the lipsticks. I wanted to pick one of these up but as I got one free I thought I didn’t need another one. I will be doing a review on this to let you know what I think so keep your eyes peeled..

Lock-it Setting Powder in Translucent see here

I have had my eye on this product for a long time and when I found out Kat Von D was at IMATS it was something I added to my list instantly. I am so happy I have got my hands on this and I really hope that it lives up to my expectations!

Tattoo Liner in Trooper Black see here

I needed this in my life and when I finally got my hands on this dreams had come true. I have waited so long to get my hands on this and now I have it. When I got home I found that they had put a travel size tattoo liner in the bag. I won’t be running out of this stuff for a while!

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Urban Decay 

I love Urban Decay, but as the stand was super busy I kinda gave up looking. The discount wasn’t crazy so I wasn’t too fussed of not picking any new bits up.

Eyeshadow Primer Potion in Original see here

This is something I can’t live without and the current one I have is nearly running out so I thought it was a good time to restock and I am loving the redesign of the new packaging!

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I love Crown, they are a brilliant make up company who are truly underrated. Their brushes are good quality and their palettes are pretty impressive also. If you can get your hands on any of their products I seriously urge you to check them out.

35 Color Rose Gold Eyeshadow Palette see here

This seriously caught my eye – I have been after the Morphe 35F palette for the longest time and I am still waiting for it to come into stock somewhere but this seriously reminded of that a palette and it was £3.50 cheaper. I will be doing a full review on this so keep your eyes peeled!

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Have you ever been to IMATS, I would love to know your thoughts on the show. Let me know if you have tried any of these products, what did you think of them?

-A x

19 thoughts on “IMATS LONDON HAUL 2017

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